6 copywriting formulas you can put to use right now.

When I started out as a copywriter, I read through a heap of books before discovering these 6 essential copywriting tools. This chart from Chase Diamond gives you all of them on one slide.

Each of the 6 formulas takes your reader on a journey. Whether it’s sparking their curiosity (AIDA), amplifying pain points (AIDA), or demonstrating credibility (4Cs), these help you structure your writing before you’ve even begun. No more staring at that scary white space before you put pen to paper (or fingers to keyboard).

These formulas will help you stay on message, and keep your copy focused on benefits and action. The key to succesfully converting potential customers.

Examples of these in the wild include Old Spice’s revamped tv ad campaigns (AIDA), HelloFresh’s meal kit ads (PAS), and Apple’s AirPods ads (4Cs).

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